AI Insights · Timothy · October 2025
Top Personal Finance Apps in Bulgaria: Q3 2025 Performance
Explore the performance of the top personal finance apps in Bulgaria during Q3 2025, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2025, the personal finance apps market in Bulgaria demonstrated varying trends across top applications. According to data from Sensor Tower, these apps showed diverse patterns in downloads, revenue, and user engagement.
Spendee Budget App & Planner from Cleevio s.r.o. experienced notable shifts. Its weekly revenue peaked at approximately $341 in late September, while downloads increased to 225 by the end of the quarter. Active users fluctuated, reaching around 1.6K.
YNAB saw a varied revenue trend, with a high of $272 in mid-July. Downloads were relatively stable, hovering around 74 initially and ending at 37. Active users remained steady around 200, with minor fluctuations.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. showed consistent revenue, peaking at $210. Downloads remained robust, reaching 195 by September's end. The app maintained a strong user base, averaging around 1.3K active users.
Monefy: Money Tracker from Reflective Technologies ApS saw its revenue peak at $253 in late July, with steady downloads around the 200 mark. Active users showed a slight decline, settling around 1.1K towards the end of the quarter.
Finally, Splitwise by Splitwise, Inc. reported a consistent revenue pattern, with a peak of $107 in early September. Downloads were strong, starting at 246 and ending at 186. Active users showed significant growth early in the quarter, peaking at 1.4K before settling at 606.
These insights provide a snapshot of the financial app landscape in Bulgaria, offering a glimpse into user preferences and engagement. For more detailed analytics, visit Sensor Tower's platform.